The Complete Salesman

This book will not ask the salesman to carry his briefcase in his left hand while on a sales call so that his right hand is available for a handshake with the customer. It is not about that. It is not so much about the ‘selling techniques’ either. It is about perspectives, those that would keep your heart light and head high through this adventure called sales.

With time, sales processes have changed. But the core principles have remained and will continue to remain so. The human element will continue to be the key factor in sales as long as the buyer is a human being. For this reason, I urge the salesman to engage his heart in the selling process. Very soon he will find that no textbook can match his intuitions.