Seize the Opportunity

Both left and right sides of the brain are used in storytelling. The left side (analytical and digital), controls the muscles on the right side of the body; the right side (visual, intuitive, and analogue), controls the left side of the body. Damage to the left side of the brain affects the right side of the body and vice-versa.

Stories are a persuasive tool using the brain’s analytical left side and as much, if not more, persuasion is created on the emotional, right side. Engagement can be better built through uniting ideas with emotions. Storytelling is a crucial tool. When drawn from real life and then communicating them in your own way, stories gain momentum.

A cult favorite in its first edition. Now more relevant than ever.

What Readers Called “A Storybook with a Difference” – Now in a Sharper, Timeless Edition

By Sujit Sengupta

Praised as “eminently readable,” “heartwarming,” and “a management guide disguised as storytelling,” this book blends real-life business experiences with universal human values.

In Seize the Opportunity, Open the Champagne, Sujit Sengupta draws from decades of leadership in sales and marketing to present crisp, true stories that resonate far beyond the workplace. Each chapter ends with a practical takeaway—on trust, branding, decision-making, and customer delight—making this a valuable read for young professionals, management students, and lifelong learners alike.

Told with simplicity and insight, this is not a textbook—it’s a toolkit for thinking clearly, acting ethically, and leading wisely in today’s complex business world.

A cult favorite in its first edition. Now more relevant than ever.

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Professor Sujit Sengupta has never stopped learning. Since starting his career in the early 70s in Consumer electronics as a management trainee, post his M. Tech from IIT Bombay, he has led a hectic and eventful career, the latter part of which has been spent in senior positions.

Upon retirement, he reinvented himself and taught marketing and sales management at IILM Institute of Higher Education, imparting nuances of business and the science and art of it, building on ideas from his own experience as he had practiced in his corporate life.

He has made learning a part of his life, putting extra value to what he imparts to the new generation of managers and students. This book is his first published work, borne out of his own experience at workplace.